Summary

This project aims to implement, optimize, and leverage the power of Salesforce Data Cloud to create a unified customer data platform (CDP). This platform will enable us to gain a 360-degree view of our customers, segment them based on behavior and needs, and activate personalized customer experiences across all touchpoints.

Project Goals:

• Data Unification: Break down data silos and create a single source of truth for customer information.
• Customer Segmentation: Develop granular customer segments based on demographics, behaviors, and preferences.
• Personalized Engagement: Deliver targeted marketing campaigns, personalized recommendations, and exceptional customer service experiences.
• Data-Driven Insights: Generate actionable reports and dashboards to optimize marketing efforts, improve customer retention, and drive business growth.
• Data Governance: Establish strong data governance practices to ensure data accuracy, compliance, and security.

Required Skills:

• Salesforce.com Certified Data Cloud Consultant
• Strong understanding of data management, segmentation, and ETL processes.
• Experience with data privacy and compliance regulations.
• Excellent communication and collaboration skills.
• Experience with Salesforce Marketing Cloud